Channels and tools
A landing page is the page somebody arrives on after clicking an advertisement or a link, built around a single action.
In the articles its quality is a matter of logical flow: navigation is deliberately thin, so every element has to carry the reading forward. Generative answers change its job: the customer asks an assistant to summarize it, so the page now has to be written to be read by a machine that will quote it.
An example
A campaign sends a thousand visitors to a page listing twelve products with the full menu on top. Rewritten around one offer, with the form visible without scrolling and the navigation cut to the essentials, the same spend produces quotation requests instead of visits.
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