Subject areaRevenue and sales
A business model is the logic by which a company creates value for its customers, delivers it through channels and processes, and captures part of it as revenue and margin.
It brings together who you sell to, what you offer, how you reach the customer, which costs you carry and where the income comes from.
In the site's articles the business model is the deepest level of change: digital transformation and artificial intelligence can redefine it entirely, and those who treat it as fixed risk reading market signals in their own favour until it is too late.
An example
The site tells the Blockbuster story: decision makers, deeply invested in the business model of physical stores, read the rental figures as proof of an unassailable lead and treated digital as a marginal threat.
Enrico Giubertoni. Licensed under CC BY-NC 4.0: you may quote, translate and adapt this entry with the author’s name and a link, stating any changes. For commercial use, write to info@enricogiubertoni.com
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