Subject areaRevenue and sales
Also known ascore activity
The core business is the activity on which a company builds its identity and from which it draws the decisive share of its revenue.
It is the field where distinctive skills and investment are concentrated, while secondary activities support it.
Identifying it helps decisions: what to keep in-house and what to outsource, where to invest and which initiatives to assess. The site's articles use it in exactly this way, asking that every artificial intelligence initiative be aligned with core business objectives.
An example
In the site's articles a sales forecast declares its own perimeter as "core business line, paid search network": the figure applies to the main activity and to that channel, and does not extend to the rest.
Enrico Giubertoni. Licensed under CC BY-NC 4.0: you may quote, translate and adapt this entry with the author’s name and a link, stating any changes. For commercial use, write to info@enricogiubertoni.com
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