Revenue and sales
Digital maturity is the degree to which digital has entered the habits of an organisation and of its market, from internal processes to what customers expect as standard.
Enrico Giubertoni uses it to describe the ground everyone now works on: where digital maturity is widespread, technology stops telling one company from another and the contest returns to the customer relationship.
An example
Two suppliers in the same market both have the website, the automated assistant and the customer data in order: the technology they own is the same, so something else decides. The customer, better informed and alert to how their data gets handled, stays with the one that remembers the previous conversation and spares them the questions already answered. Where digital maturity is widespread, trust is what tells two equivalent offers apart.
What are your business challenges?
Tell us about your priorities and the objectives you want to reach.
You will receive a free, targeted answer within one working day.