Subject areaProcess and organisation
End-to-end describes a process or an experience considered as a whole, from the first step to the last.
The expression moves attention from the single activity to the complete chain.
The reason is practical: each department can work well on its own and the customer can still face a broken path, because failures hide in the handovers between departments, the so-called silos. Hence the most common use in marketing, the end-to-end reading of the customer journey, which follows the person from first contact through to after-sales.
An example
With artificial intelligence handling the mechanics of the workflow, human talent is best applied to designing the end-to-end system and to leading the change, while the single tasks are left to the machine.
broader entriesthis entry and narrowertwo levels down← up · → down
Enrico Giubertoni. Licensed under CC BY-NC 4.0: you may quote, translate and adapt this entry with the author’s name and a link, stating any changes. For commercial use, write to info@enricogiubertoni.com
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