Persuasion
A gain point is the result a person or a department wants to reach: the stated objective, together with the solution that makes it reachable.
It sits at the other end of the pain point, and the work consists of turning the pain points that surfaced into gain points, concrete ones like better qualified leads and support for the sales force, or emotional ones like the experience the audience remembers.
An example
A sales network complains about poorly qualified leads, which is the pain point; the matching gain point is better qualified leads coming in, together with the tool chosen to select them. In the analysis of a marketing team the pain points photograph the current situation, the gain points say where the team wants to arrive.
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