Channels and tools
KakaoTalk is the messaging app of South Korea, used by almost the whole population.
In Korea it is not experienced as a simple chat: it is a national identity social network, with far higher engagement than the social networks of the Meta group, and it integrates payments, bookings, banking services and e-commerce functions, including sending physical gifts. People buy products there, and for this reason it has become the country's flagship social network: anyone exporting cosmetics to Korea has to pass through it.
Source: Manuale del Cosmetologo, capitolo 3.6, Tecniche Nuove.
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