Signal Intelligence™ is the extraction of buying signals from the noise of company data, to turn them into decisions before the competition does.
Enrico Giubertoni, who coined the term, describes it as the ability of Marketing to give the Board predictive advantages rather than reports.
An example
The same management system can work as an archive or as a radar: as an archive it records the orders that came in, as a radar it flags the long-standing customer who stopped asking for quotes, and it shortens the time between the first signal and the signature. In retail, the point of sale also becomes a data collection point for Signal Intelligence™.
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