Subject areaCommunication sciences
Synaesthesia is the figure of speech that joins words from different senses, as in "warm voice" or "loud colour".
In digital marketing it explains a precise task: reproducing through images, words and sound a sensation that a screen cannot give, such as touch or smell.
An example
The page of a perfume describes a warm note: a sensation of smell told through touch, because a screen has no scent.
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Enrico Giubertoni. Licensed under CC BY-NC 4.0: you may quote, translate and adapt this entry with the author’s name and a link, stating any changes. For commercial use, write to info@enricogiubertoni.com
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