Insights for your role
Marketing manager
Articles and podcast episodes for the Marketing manager role.
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From customer to valueCosmetics & Digital: 3 key factors to get a clear understanding of our work using Digital
The most heartfelt need of any cosmetics manager for Sales, Marketing and Communication is to have a clear and reliable understanding of what we do. That means understanding…
· 2 min -
From customer to valueHow to build a Digital Marketing Strategy able to represent the cosmetic product experience
Cosmetic Digital Marketing strategy must be able to represent on digital channels the product experience you will enjoy once purchased. In fact, the consumer of a cosmetic brand…
· 4 min -
From customer to valueDigital natives buy experiences: what experience does your cosmetic product give them?
Did you know that? Digital natives in cosmetics are more attracted to content and experience than to products. Let me explain better: if you try to sell a…
· 3 min -
From customer to valueUnderstand how your consumers think! Why in Cosmetics it is fundamental to analyze the “Persona”
Why do we need to understand how the consumers think or perceive our cosmetic products in depth? Why are the socio-demographic variables used in other sectors not enough…
· 4 min -
From customer to valueNow you can have your customers book meetings and visits online through Google Calendar
Through Google Calendar you can have your clients book appointments independently by showing your clients when you are free, and allowing them to book online via website, Facebook…
· 5 min
What are your business challenges?
Tell me about your priorities and the goals you want to reach.
Enrico Giubertoni will give you targeted feedback within one business day.