Insights
From customer to value
Marketing and sales strategies built around the customer, and measured on results.
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From customer to valueDigital Marketing Strategies for Retail Stores in the Onlife Era
Digital Marketing Strategies for Retail Stores in the Onlife Era The digital age has radically transformed consumer behaviour, and physical stores can no longer operate in isolation. Today…
· 5 min -
From customer to valueThe Consumer in the AI Era: Beyond Hyper-Personalization – The Strategic Guide for Heads of Marketing
As a Head of Marketing, you are facing an undeniable reality today: the public’s adoption of conversational Artificial Intelligence (like ChatGPT and Gemini) is not a passing trend.…
· 10 min -
From customer to valueNew Retail vs Smart Retail: What They are, why They Matter, and 10 Key Questions You Need to Ask as a Manager.
The evolution of commerce is relentless, a continuous transformation that redefines the way companies interact with their customers and run their operations. In this dynamic scenario, concepts such…
· 11 min -
From customer to valueThe Evolution is Now: Mastering the AI Shopping Mindset for Unprecedented Retail Relevance
Welcome to the AI shopping era: our consumers are evolving, consequently their expectations too. The retail landscape is undergoing a radical transformation. This isn’t just a trend; it’s…
· 15 min -
From customer to valueEmpower your Business in 2025: the Ultimate Guide to Pinterest Business Account and how to Convert it Now!
Marketing Managers, Retail Managers, and more generally Digital Managers face a constant challenge: how to stand out in an ecosystem dominated by platforms like Meta and TikTok, where…
· 6 min -
From customer to valueStructured Data for Retail: Why a Retail Manager Should Exploit Them
Imagine this scenario: a digital first consumer is walking down the street and tells their smart assistant to book a hairdresser for 7 PM. Automatically, the smart assistant…
· 13 min -
From customer to valueMeet the true needs of your Target, not their discount requests!
Discounts make customers happy in short term, but don’t in long term because price reduction creates confusion about the real value of the product and consequently lowers its…
· 2 min -
From customer to valueLost in Translation: Transforming Corporate-Centric Views into Customer-Centric Solutions with Digital Marketing Strategy
In today’s competitive landscape, customers are not merely shopping for products; they’re seeking impactful brand experiences. Indeed, products should be viewed as solutions to customer needs, whether those…
· 3 min -
From customer to valueConquer your Target! Adopt a Holistic Approach to Optimizing Sales Channels and Achieve Success!
Constantly and carefully monitor the consistency of your company’s digital and physical channels (the store). Track the right KPIs and cross-reference data from other departments to have a…
· 5 min -
From customer to valueThink like your customer. Use Buyer Personas to boost your digital marketing strategy
Why is it necessary to know the Target Audience that will use our Products and Services? Why are socio-demographic variables not enough? And why are we increasingly talking…
· 8 min -
From customer to valueWhy your cosmetic company should embrace a systemic approach to Digital Marketing Innovation
“Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand” (Confucius). The decision of embracing a global approach to Digital Marketing Innovation, affects the whole cosmetic…
· 3 min -
From customer to valuePerformance Advertising: what to do when sales slow down and you have to increase your expenses to compensate for it
When you measure your performance digitally, you often notice – when you compare it with previous years, turnover drops for the same amount of money. And consequently the…
· 4 min
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