Insights
Digital Marketing Mentality: blog by Enrico Giubertoni
Articles for marketing managers, sales managers and CEOs of B2B companies: how to read market signals, organise the systems and take the decisions.
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AI GovernanceAI Marketing Trends 2025: Is your team ready for the Digital Citizen? 5 questions to find out
2025 is here, and it’s bringing a revolution: your target audience isn’t just a consumer anymore, they’re a full-fledged Digital Citizen. Being “digital” is more than just online…
· 3 min -
AI GovernanceOrganisational Alignment: Elevate with AI Organizational Efforts for Target Excellence
In this era of artificial intelligence (AI), consumers have become more demanding, requiring a high-quality customer experience that can only be ensured through new paradigms of Organizational Alignment.…
· 4 min -
From customer to valueMeet the true needs of your Target, not their discount requests!
Discounts make customers happy in short term, but don’t in long term because price reduction creates confusion about the real value of the product and consequently lowers its…
· 2 min -
AI transitionEnhancing Sales Tactics with AI: A Case Study of Digital Innovation
In my recent venture as a consultant, I had the privilege of leading a significant transformation within a renowned B2B company. This journey has been documented in my…
· 4 min -
AI GovernanceArtificial Intelligence vs Human Ignorance: The Denied Loan that Sparked a Conversation on Responsibility
Could Your Name Ruin Your Financial Future? If you thought your financial standing solely depended on your actions, think again. Today, we dive into a case that not…
· 4 min -
From customer to valueLost in Translation: Transforming Corporate-Centric Views into Customer-Centric Solutions with Digital Marketing Strategy
In today’s competitive landscape, customers are not merely shopping for products; they’re seeking impactful brand experiences. Indeed, products should be viewed as solutions to customer needs, whether those…
· 3 min -
Digital historyUnlocking Business Innovation: How a Trip to Paris Revealed Timeless Principles
Discover how a simple trip to Paris can unveil the essence of business innovation and customer-centric culture. In this post, we’ll explore how traditional companies can stay relevant…
· 4 min -
From customer to valueConquer your Target! Adopt a Holistic Approach to Optimizing Sales Channels and Achieve Success!
Constantly and carefully monitor the consistency of your company’s digital and physical channels (the store). Track the right KPIs and cross-reference data from other departments to have a…
· 5 min -
From customer to valueThink like your customer. Use Buyer Personas to boost your digital marketing strategy
Why is it necessary to know the Target Audience that will use our Products and Services? Why are socio-demographic variables not enough? And why are we increasingly talking…
· 8 min -
From customer to valueWhy your cosmetic company should embrace a systemic approach to Digital Marketing Innovation
“Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand” (Confucius). The decision of embracing a global approach to Digital Marketing Innovation, affects the whole cosmetic…
· 3 min -
From customer to valuePerformance Advertising: what to do when sales slow down and you have to increase your expenses to compensate for it
When you measure your performance digitally, you often notice – when you compare it with previous years, turnover drops for the same amount of money. And consequently the…
· 4 min -
From customer to valueMetric and KPI for Cosmetic Digital Marketing. How to choose the most effective ones?
What are the most useful metrics of your cosmetics company? Sometimes it’s not easy to identify the metrics that will make your cosmetics business effective. But let us…
· 3 min
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