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Digital Marketing Mentality: blog by Enrico Giubertoni
Articles for marketing managers, sales managers and CEOs of B2B companies: how to read market signals, organise the systems and take the decisions.
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From customer to valueSustainable marketing: answers to the questions managers ask most
Sustainable marketing is the promotion of products and services that truly meet criteria of environmental sustainability. It covers the product, the production process and the communication together, and…
· 8 min -
Leadership & Decision MakingStart With Why summary: Simon Sinek’s lessons for leaders
This Start With Why summary is for managers who must guide change. Simon Sinek’s book holds that the strongest organisations and leaders think, act and communicate starting from…
· 4 min -
From customer to valueCustomer relationship management strategy: 5 steps for the age of hyper-personalisation
A customer relationship management strategy decides how a company earns and keeps the trust of its customers, and today it is the line where competitive advantage is won…
· 10 min -
From customer to valueWhy your cosmetic company should embrace a systemic approach to Digital Marketing Innovation
“Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand” (Confucius). The decision of embracing a global approach to Digital Marketing Innovation, affects the whole cosmetic…
· 3 min -
From customer to valuePerformance Advertising: what to do when sales slow down and you have to increase your expenses to compensate for it
When you measure your performance digitally, you often notice – when you compare it with previous years, turnover drops for the same amount of money. And consequently the…
· 4 min -
From customer to valueMetric and KPI for Cosmetic Digital Marketing. How to choose the most effective ones?
What are the most useful metrics of your cosmetics company? Sometimes it’s not easy to identify the metrics that will make your cosmetics business effective. But let us…
· 3 min -
From customer to valueThe decade 2020 creates the need for a new normality in cosmetics consumers
New paradigms of normality: so you can tune in 3 words the change of your cosmetic consumers. And this must determine a diverse approach finalized to take advantage…
· 5 min -
From customer to valueCosmetics & Digital: 3 key factors to get a clear understanding of our work using Digital
The most heartfelt need of any cosmetics manager for Sales, Marketing and Communication is to have a clear and reliable understanding of what we do. That means understanding…
· 2 min -
From customer to valueCosmetic product marketing, third edition: interview with Antonio Argentieri
What does cosmetic product marketing require when the market changes faster than the manuals? Antonio Argentieri answers in this interview, where he presents the third edition of his…
· 4 min -
From customer to valueHow to build a Digital Marketing Strategy able to represent the cosmetic product experience
Cosmetic Digital Marketing strategy must be able to represent on digital channels the product experience you will enjoy once purchased. In fact, the consumer of a cosmetic brand…
· 3 min -
From customer to valueDigital natives buy experiences: what experience does your cosmetic product give them?
Did you know that? Digital natives in cosmetics are more attracted to content and experience than to products. Let me explain better: if you try to sell a…
· 3 min -
From customer to valueUnderstand how your consumers think! Why in Cosmetics it is fundamental to analyze the “Persona”
Why do we need to understand how the consumers think or perceive our cosmetic products in depth? Why are the socio-demographic variables used in other sectors not enough…
· 4 min
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