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Digital Marketing Mentality: blog by Enrico Giubertoni
Articles for marketing managers, sales managers and CEOs of B2B companies: how to read market signals, organise the systems and take the decisions.
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From customer to valueCosmetic consumer trust in the postCovid era: 3 questions to measure how well we can respond to these new scenarios
How does the trust of cosmetic consumers change when you are forced to live indoors for 70 days? How does the consumption behaviour of cosmetic consumers change when…
· 4 min -
From customer to valueAugmented Reality and Cosmetics: 3 case studies that show how augmented reality can involve the Millennials
What is the role of Augmented Reality in engaging the cosmetic customer? What role does Augmented Reality play in creating a positive product experience in cosmetics? Augmented reality…
· 7 min -
From customer to valueNow you can have your customers book meetings and visits online through Google Calendar
Through Google Calendar you can have your clients book appointments independently by showing your clients when you are free, and allowing them to book online via website, Facebook…
· 5 min -
From customer to valueMarketing automation: how to read and answer the needs of your target
Marketing automation is the use of software to identify the needs of a target (the group of people a company wants to reach) and to answer them with…
· 5 min -
From customer to valueBrand storytelling: how a shared story wins the consumer
Brand storytelling is the strategic use of narrative to communicate the identity, the values and the purpose of a company, so that the public recognises itself in the…
· 8 min -
From customer to valueSocial listening: what it is and 5 reasons to use it in cosmetic product strategy
Trend keywords, top contributors and most engaging images (Datalytics) Social listening is the analysis of public online conversations about a brand, its products, its market and its competitors,…
· 5 min -
From customer to valueHow to add your business to Google Maps when your stores are a network: a guide for chains and franchises
To add your business to Google Maps, open business.google.com/add and select «Add your business to Google», or search for the business on Google Maps and select «Claim this…
· 14 min -
From customer to valueBrian Solis, Engage and the Conversation Prism: community before channels
Brian Solis, a leading expert in social media and creator of the well-known Conversation Prism (a visual map of social media, explained below), has published his latest work,…
· 8 min -
From customer to valueLong tail theory: what Anderson said and what AI changes
The Long Tail by Chris Anderson (Italian edition, Codice Edizioni) Long tail theory says that, online, the sum of many rare requests can be worth as much as…
· 6 min -
Digital historyHistory of e-commerce: from a 1967 film to AI buying agents
The history of e-commerce has surprisingly old roots, going back to futuristic visions and pioneering experiments, so much that it acquired an identity of its own inside the…
· 16 min
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