Insights
From customer to value
Marketing and sales strategies built around the customer, and measured on results.
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From customer to valueThe Consumer in the AI Era: Beyond Hyper-Personalization – The Strategic Guide for Heads of Marketing
As a Head of Marketing, you are facing an undeniable reality today: the public’s adoption of conversational Artificial Intelligence (like ChatGPT and Gemini) is not a passing trend.…
· 10 min -
From customer to valueNew Retail vs Smart Retail: What They are, why They Matter, and 10 Key Questions You Need to Ask as a Manager.
The evolution of commerce is relentless, a continuous transformation that redefines the way companies interact with their customers and run their operations. In this dynamic scenario, concepts such…
· 11 min -
From customer to valueFlash Sales as a Component of Innovative eCommerce Models: Analysis and Perspectives for 2025
Flash Sales, or lightning sales, have revolutionized the e-commerce landscape, transforming from a simple promotional tactic into a fundamental strategic component for many successful brands. In an increasingly…
· 14 min -
From customer to valueConquer your Target! Adopt a Holistic Approach to Optimizing Sales Channels and Achieve Success!
Constantly and carefully monitor the consistency of your company’s digital and physical channels (the store). Track the right KPIs and cross-reference data from other departments to have a…
· 5 min -
From customer to valueMetric and KPI for Cosmetic Digital Marketing. How to choose the most effective ones?
What are the most useful metrics of your cosmetics company? Sometimes it’s not easy to identify the metrics that will make your cosmetics business effective. But let us…
· 3 min
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Tell me about your priorities and the goals you want to reach.
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