Insights
From customer to value
Marketing and sales strategies built around the customer, and measured on results.
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From customer to valueThe Evolution is Now: Mastering the AI Shopping Mindset for Unprecedented Retail Relevance
Welcome to the AI shopping era: our consumers are evolving, consequently their expectations too. The retail landscape is undergoing a radical transformation. This isn’t just a trend; it’s…
· 15 min -
From customer to valueLost in Translation: Transforming Corporate-Centric Views into Customer-Centric Solutions with Digital Marketing Strategy
In today’s competitive landscape, customers are not merely shopping for products; they’re seeking impactful brand experiences. Indeed, products should be viewed as solutions to customer needs, whether those…
· 3 min -
From customer to valueWhy your cosmetic company should embrace a systemic approach to Digital Marketing Innovation
“Tell me, I’ll forget. Show me, I’ll remember. Involve me, I’ll understand” (Confucius). The decision of embracing a global approach to Digital Marketing Innovation, affects the whole cosmetic…
· 3 min -
From customer to valueHow to build a Digital Marketing Strategy able to represent the cosmetic product experience
Cosmetic Digital Marketing strategy must be able to represent on digital channels the product experience you will enjoy once purchased. In fact, the consumer of a cosmetic brand…
· 4 min -
From customer to valueDigital natives buy experiences: what experience does your cosmetic product give them?
Did you know that? Digital natives in cosmetics are more attracted to content and experience than to products. Let me explain better: if you try to sell a…
· 3 min -
From customer to valueCosmetic consumer trust in the postCovid era: 3 questions to measure how well we can respond to these new scenarios
How does the trust of cosmetic consumers change when you are forced to live indoors for 70 days? How does the consumption behaviour of cosmetic consumers change when…
· 5 min
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