Amplifying Signal Advantage is the phrase Enrico Giubertoni uses to sum up his work, and it sits in the brand next to his name.
It says something precise: the advantage does not come from owning data, which everyone now owns, but from reading it sooner than others and turning it into a decision. The work consists of widening that distance.
An example
Two competitors receive the same signal: a long-standing customer stops asking for quotes. The first notices at quarter end while reading revenue, the second the following week while reading the CRM. Between the two there is a signal advantage, and amplifying it means making it systematic rather than lucky.
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