Metrics and measurement
Click-through rate (CTR) is the share of people who click an ad or a search result out of all those who were shown it.
It measures how well a result gets picked among the others on the same page, and in these articles it usually keeps its English form even in Italian text.
An example
According to a 2023 Schema App analysis of its own clients' pages, pages that adopt structured data, the labels that tell search engines what a page contains, recorded a click-through rate 40% higher than pages without them. The same content, displayed better on the results page, gets chosen more often.
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