Data and infrastructure
Consent to processing is the declaration by which a person authorises a company to use their data for a stated purpose.
It is one of the legal bases set out in European law, and in commercial work it behaves as an entry requirement: a retailer checks consent, security and declared purpose before opening any data flow to a supplier. Treat it as paperwork to sort out at the end of the project and you discover it once the flow is already built and has to be rebuilt.
An example
A customer community works as a channel when the company holds the list itself, with consent collected and the identity of its members known. The same conversations living only on someone else's platform remain rented ground, and the day that platform changes its terms the relationship stops.
What are your business challenges?
Tell us about your priorities and the objectives you want to reach.
You will receive a free, targeted answer within one working day.