Subject areaProcess and organisation
Also known asorganisational culturecompany culture
Corporate culture is the set of shared values, beliefs and habits that shapes how people in a company work, decide, collaborate and treat customers.
It is less visible than the organisation chart and weighs more: it is what people do when nobody has written a rule.
This is why digital transformation enters corporate culture before it enters technology. A new tool delivers as much as the culture receiving it allows: if habits reward silence or siloed work, the data go unused. It follows that change management works on habits and incentives as well as processes, and that a customer-centric culture is the condition for retaining the people who chose the company.
An example
Two machine tool manufacturers buy the same sales analytics software. In the first, sales managers discuss the data every week and adjust their offers; in the second, the software produces reports nobody opens. The difference lies in corporate culture.
Related entries
broader entriesthis entry and narrowertwo levels down← up · → down
Enrico Giubertoni. Licensed under CC BY-NC 4.0: you may quote, translate and adapt this entry with the author’s name and a link, stating any changes. For commercial use, write to info@enricogiubertoni.com
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