Subject areaRevenue and sales
A joint venture is the agreement through which two or more independent companies pool resources, risks and results for a specific project.
It can take the form of a company set up for the purpose and owned by the partners, or of a simple collaboration contract.
It serves when each company lacks something the other has: access to a market, a technology, a sales network. Its success therefore depends on governance, who decides what and how the partners separate at the end. In the European Union, Regulation (EC) No 139/2004 on mergers applies to stable, autonomous joint ventures that exceed the turnover thresholds it sets.
Source: Regolamento (CE) n. 139/2004 del Consiglio.
An example
The site's Italian article on Barack Obama's 2009 inauguration recounts the live stream born of the joint venture between CNN.com and Facebook. There the term has the broad sense of a collaboration between two companies on a single project.
broader entriesthis entry and narrowertwo levels down← up · → down
Enrico Giubertoni. Licensed under CC BY-NC 4.0: you may quote, translate and adapt this entry with the author’s name and a link, stating any changes. For commercial use, write to info@enricogiubertoni.com
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