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Glossary

Performance Systems Architect™

Performance Systems Architect™ is the role Enrico Giubertoni uses to define his work: engineering the revenue infrastructure of B2B companies, meaning the architecture that connects data, Marketing, Sales and Management to revenue.

The term describes a function, not a title: the work targets the system that produces the result, not the single tool.

An example

A company has a CRM, an agency running campaigns and a sales network, and none of the three knows what the other two are doing. A Performance Systems Architect™ starts from the links between the parts, before the parts themselves.

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