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Glossary

Strategic Blindness

Strategic Blindness is the blindness of those who have the data before their eyes and lack the lenses to read it.

Enrico Giubertoni uses it to describe organizations with a rich CRM and a poor pipeline, the list of deals in progress.

An example

Employees already use artificial intelligence at work and the company does not know who, nor with which data: the information exists, but nobody looks at it. That is Strategic Blindness in its most expensive form.

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