Persuasion
«What's in it for me?» (WIIFM) is the question a reader or a listener asks in front of every commercial message, almost always without saying it out loud.
It works as the final check on a presentation, an email or a page: when the answer arrives only at the end, the reader has already stopped reading.
An example
A training proposal that opens with the supplier's history and its years in business leaves the question uncovered; the same proposal that opens with the hours the department stops losing every week closes it on the first line.
What are your business challenges?
Tell us about your priorities and the objectives you want to reach.
You will receive a free, targeted answer within one working day.