Subject areaChannels and tools
YouTube is the video sharing platform founded in February 2005 by Chad Hurley, Steve Chen and Jawed Karim, three former PayPal employees; the first video, «Me at the zoo», was uploaded by Karim in April of the same year.
Google bought it in 2006.
For a company it is both a communication channel and a search engine: people look there for tutorials, reviews and comparisons before buying. It follows that a useful video, with a title that answers a real question, keeps bringing contacts for years, while a social post fades within hours.
An example
A machine tool manufacturer publishes short videos showing how to change a tool. Customers' technicians find them by searching for the problem, and the support department receives fewer calls.
Enrico Giubertoni. Licensed under CC BY-NC 4.0: you may quote, translate and adapt this entry with the author’s name and a link, stating any changes. For commercial use, write to info@enricogiubertoni.com
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