Data and infrastructure
Geotagging is adding geographical information to a digital item: a photo, a video, a message, a post, a web page.
It is usually latitude and longitude, but it can also include a place name, an address or the altitude. In photos the coordinates are written into the metadata (the hidden data that come with the file) following the EXIF standard, born in Japan in the 1990s; with GPS in phones and with platforms such as Flickr, which from 2006 let users put photos on a map, it became an automatic gesture. It helps find and sort content by place, and in marketing it makes content appear in local searches; it is also personal data, because it reveals where a person is, and in Europe it falls under the GDPR.
An example
A smartphone with location turned on records the exact spot where the photo was taken in its metadata.
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