Process and organisation
The decision-making process is the chain that leads from a piece of data to an act: who looks at it, by which yardstick they read it, who holds the authority to choose and how long that takes.
It works on two fronts: the company's decision-making process and the customer's, which in the articles on AI online chat is what a virtual assistant understands, supports and strengthens. The Italian articles use «processo decisionale», the English ones «decision making», and alongside both stands the adjective data-driven, used of the company whose decisions start from measurement rather than from the loudest opinion in the room. Speed is the delicate part: a slow decision-making process turns fresh data into a late observation.
An example
The customer management system flags that a long-standing client has stopped asking for quotes. If the signal reaches the salesperson only with the end-of-month report, the decision is formally data-driven and in practice arrives after a competitor's signature.
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