Process and organisation
Governance is the set of rules, roles, responsibilities and processes by which something is managed and maintained over time: who decides, who validates, who has the authority to approve a project or to stop it.
In these articles it is applied to a website's content, to data and above all to artificial intelligence, and it works as revenue architecture rather than as a compliance exercise. Strategy says what to do; governance says how it is kept standing.
An example
A company rebuilds its website and nobody sets who may open a new category, who checks for duplicates and how often the taxonomy, the tree that classifies content, is reviewed. Two years later three sections say the same thing: the original design held, what was missing was the governance to maintain it.
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