Artificial intelligence
A large language model (LLM) is a system trained on vast quantities of text that, given a request, predicts the most likely answer one word at a time.
It is the engine beneath conversational assistants such as ChatGPT and Gemini, and it recurs in Enrico Giubertoni's articles for one commercial consequence: a growing share of people now take to those assistants the informational searches they used to run on a search engine. One limit stays in view: the model learns from the data it was trained on, so it inherits that data's bias along with its knowledge.
An example
A components manufacturer discovers that its technical buyers arrive from a conversation with an assistant that names three suppliers, and this one is absent from the list. The question for management changes shape: from how to climb the results page, to how to put reliable company material where the language model can quote it.
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